Performance Marketing

A multi-brand streetwear retailer was looking to increase their online revenue. Having worked together for several years, I led their performance marketing, resulting in doubled revenues, a 4x-plus return on ad spend, and an improvement in their returning customer rate by 30%.Key competencies:

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Retail Research

A multi-national consumer electronics brand had the opportunity to take their products from screen to shelf on endcaps and in aisles at big box stores in America. User testing research, surveys, and competitive analysis allowed their prodcut to successfully make the leap.Key competencies:

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Ecommerce Copywriting

A global retailer was expanding and needed assistance to launch an extensive catalog, fast. I wrote copy for 100s of products from a variety of brands, adhering to brand guidelines, tone, voice and principles.Key competencies:

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Customer Research

A young DTC brand was entering the $20B skincare industry. Led by industry veterans and creating effective formulas, the brand was relying on their existing customers, and wasn't sure how to grow. Through customer research, discoveries were made, including the one thing customers loved but the brand didn’t talk about.Key competencies:

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Ecommerce Management

After working together for several years, this client was in need of an online facelift. With underlying technology having come a long way since the start of the relationship, it was time to update their storefront so they could hang with the big boys. Moving to Shopify Plus, a whole new world of functionality was unlocked.Key competencies:

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Customer Profiling

For over 20 years, this luxury DTC footwear brand had been doing brisk business. In the wake of Covid, however, they realized some trends had been going on for far too long and they needed to right the ship. With customer research, we saw how the lifestyle of their customers had changed, and who their customers really were.Key competencies:

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Product Launches and Differentiation

This smart home brand was well represented on B2C platforms, plus their own DTC offering. With direct and indirect substitutes available on the same platforms, it was necessary to discover what made their product the chosen one. On top of that, however, additions to their product line didn't seem to fall in step with what they already knew about their customers.Key competencies:

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Ecommerce Management

This non-profit had been chugging along on existing infrastructure, but with the pace of technology, it was imperative they get up to date. A Shopify user, bringing them up to speed allowed them to make updates faster, bolster their digital footprint, and provide new avenues for revenue.Key competencies:

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Customer Lifecycle Marketing

For over a decade, this luxury DTC has been outfitting beachgoers with sustainable swimwear. With small production runs and a measured release schedule, keeping customers front and centre is key for retention and growth.Key competencies:

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